Our Mission

Our mission is rooted in the philosophy that every athlete, regardless of age, body type, or experience level, deserves to perform at their personal best. S24 Labs innovators are the top sports psychologists in the world. S24 Labs medical team of psychiatrists, scientists and nutrition specialists work with premier professional sports organizations and top tier universities. Our commitment to utilizing the most advanced technology will make our proprietary services available to deserving athletes.

Our innovators

Dr. Joesph Carr

Sports Psychologist, PH.D.

Over the span of his 40+ years’ experience in clinical, sports, and community psychology, Dr. Carr has perfected his unique brand and methodology of assessing and instilling team chemistry and culture in a multitude of settings. One of Dr. Carr’s most lasting legacies is his 1984 collaboration with 1978 NBA Finals MVP, the late Bob Dandridge, in developing the NBA Rookie Transition Program. The rookie transition program was designed to educate and empower incoming draftees to the pitfalls and opportunities that come with celebrity status. The resulting dynamic was a culture change within the NBA that placed player development programs as a top priority in the collective bargaining process. The subsequent refurbishing of the image of the NBA and its players paved the way for the organization to experience a quantum leap in revenue generation, fan appeal and positive global brand recognition. The NBA Rookie Transition Program has since been emulated and duplicated by the NFL, NHL, and MLB 

Dr Carr is recognized within the sports industry for his preeminent expertise in building championship level culture and team chemistry. LeBron James, Carmelo Anthony, Victor Oladipo, Allen Iverson, Dikembe Mutombo, Darren Collison, Mike Conley, and Ricky Rubio are examples of some of the most prolific winners and leaders in the NBA who have benefitted from Dr. Carr’s guidance and tutoring in culture devotion, chemistry management, leadership influence, and level 5 championship effort.

Rich Hempel

President

Rich Hempel has nearly four decades of tech and cross-industry experience as an entrepreneur, advisor, and in corporate business development (IBM), most recently as a founder and senior executive of numerous startups and early-stage technology ventures. Rich was Co-Founder of eCoach Sports, a global training and media platform for youth sports coaches and athletes in partnership with the NBA Coaches Association, NBA Entertainment, and with international and domestic distribution affiliations including Dick’s Sporting Goods. He has co-founded three sports technology ventures over 15+ years, leading the design and development of multiple youth sports technology platforms. His unwavering commitment to innovation has resulted in the creation of cutting-edge solutions that empower athletes, coaches, and organizations to achieve their full potential. All of these accomplishments and experiences has led to his most recent venture as Co-Founder of SYRV.ai, an enterprise AI technology venture. Since 2007 he has served as a fund manager for Commonwealth Seed Capital, a seed and early-stage venture capital fund established by the Kentucky Cabinet for Economic Development that has made over 60 investments to date.

EDUCATION

Bachelors Degree in Computer Science from Transylvania University

Corporate Finance education from Harvard University

Boards

Blue North, Tri-County Economic Development, CincyTech, Cincinnati USA Sports Commission, Transylvania University Board of Regents, Gateway College Foundation Board.