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ABOUT US

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KEN GRIFFEY JR.

Ken Griffey Jr. is synonymous with baseball excellence and the number 24, but he represents so much more to so many people. Junior is known by all as the player who gave everything he had, 22 years in the MLB, 13-Time All-Star, 10 Golden Glove Awards, 630 home runs and a 2016 inductee into the baseball Hall of Fame. Junior's Swingman brand is known globally, from a dedicated building on Nike's campus to one of Sony's top selling sports games ever, "The Show 17". Junior represents the  exciting, modern culture of baseball and he has always exemplified the meaning of hard work, playing clean, persistence, teamwork, and playing the game he loved with an infectious passion and spirit. Junior brought excitement back to the game, which had often felt tired, lackluster and homogeneous. Ken Griffey Jr. got young people hyped about the game of baseball and he is a beacon of change for generations of youngsters who aspire to excel at the game of baseball. 

OUR GOALS

S24 Labs was the brainstorm of some of today's most influential former professional athletes, such as Ken Griffey Jr. and Marquis Grissom, all sharing a dedication to embracing the next generation of exciting youth athletes. We offer a highly effective longterm program for dedicated youth, ages 10-18U of all skill levels. From diagnostics to development, we apply accomplished hands-on training, while incorporating the latest in sports technology.  

IDENTIFY

Identify goals and determine most effective method of achievement

EMBRACE

Embrace technology aligned with professional expertise

TRAIN

Train physical and cognitive speed, balance, timing, and coordination

CREATE

Create a greater sense of enjoyment, integrity and accountability

ENCOURAGE

Encourage training in the safest and most effective way possible

GROW

Encourage youth to grow personally, academically, and athletically

S24 LABS FACILITY

S24 Labs is a world-class sports training facility created by athletes, for athletes. Our newest facility in Atlanta is over 16,000 square feet, dedicated to the goals and development of youth athletes of all skill levels. Our team of Coaches are among the most accomplished in their sport, from baseball to basketball to speed and more! To compliment the superior hands-on coaching, we have implemented the most effective technology platforms known within the sports training industry. From diagnostics, to skill enhancement, to increasing speed and coordination, our proprietary sports training programs are fine-tuned to accommodate the goals of each athlete, while the technology in our facility allows our team of coaches to analyze and track player data in real-time for instant feedback and development.

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LOCATIONS

ATLANTA, GA

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HUNTSVILLE, AL

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MADISON, AL

S24 Labs & We Run the Game Logos (dragge
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S24 Labs & We Run the Game Logos (dragge

PRO SHOP

Through an exclusive sports marketing partnership with Nike, our partner Swingman 24 has developed an exciting new line of apparel and merchandise, We Run the Game.  This line is available exclusively online and in our S24 Labs Pro Shop.